According to new research by UK Online Measurement company (UKOM), UK web users are spending 65% more time online than they did three years ago with the average surfer spending nearly a day - over 22 hours on the net – each month. Nearly a quarter of the average users’ time online is spent on social network sites such as Facebook, or blogs but communication [email] and playing games are also popular activities. Time online breaks down as 22.7% on Social networks and blogs, 7.2% on email, 6.9% on games, Instant Messaging is 4.9%, Classified/Auctions 4.7%, Portals 4%, Search 4%, Software info/products 3.4%, News is 2.8% and finally adult content is 2.7%. Which shows that people now spend more time on news sites than they do on adult content belying the digital myth that everyone online visits adult sites, that said, it is still in the top 10. The rise of social networking is due primarily to its organic nature which just mushrooms and mushrooms as more and more people plug more and more of their lives into it.